Automation · Robotics · AI · Intralogistics
What to automate. Where to start. What comes next.
I’m Gabriel Pastrana. I write about where automation creates value in logistics, and what robotics and AI could change next.
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500+ projects
Automation and robotics systems evaluated, delivered, and scaled.
$2.1B+ portfolio
Capital deployed where engineering decisions meet operating consequences.
20+ countries
Experience across the U.S., Latin America, and Europe.
10→400+ team growth
Scaled a multidisciplinary organization across five disciplines.
Selected essays
The Robot Price Is Becoming the Least Interesting Number
How productive time, bottlenecks, and peak demand shape returns.
Read essay →The Next Warehouse Robot May Not Touch a Box
Automation opportunities beyond picking, storage, and material movement.
Read essay →More Automation Is Not the Goal. Better Decisions Are.
How robot coordination could change where operating decisions are made.
Read essay →Built from experience
About Gabriel
I’ve led engineering teams responsible for facility design, execution, and delivery, alongside robotics and innovation teams assessing, piloting, and scaling new technologies.
That work has taken me across four continents and includes more than 30 projects for Amazon.